The Hitachi Consulting Casino DMA 2015 mobile app supports attendees by providing ‘on demand’ event information as well as iBeacon proximity based alerts and offers via their smartphone while attending the event. Attendees are about to select and save their favorite casino drink – allowing for subsequent targeted offers. The app also provides information about Hitachi Consulting’s point of view on ‘The Internet of Things’ as well as video content about the Hitachi Smart Casino Platform.